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Pepsico Strategy Search result for 'Pepsico Strategy': Paper Excerpts: ... PepsiCo's public relations strategy was handled properly. They didn't panic, calmly accessed the problem, and assured the public of the safety of their product. PepsiCo made sure to also work closely with the government and FDA to find the culprits in the case. By developing a good relationship with these agencies, PepsiCo was able to end the dilemma Public Relations When the first reports of product tampering surfaced, PepsiCo refused to recall its product. While many critics were <http://www.pepsico.com/press/20001005.shtml> PepsiCo. `Starbucks and Pepsi Launch First National TV Ad Campaign for Bottled Frappuccino and Starbucks DoubleShot.' ...
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Sources list for PEPSICO STRATEGY: PepsiCo worldwide code of conduct. PepsiCo. Retrieved January 25, 2005 from Web site: [8]http://www.pepsico.com/citizenship/ coc/english/images/Code_of_Conduct.pdf PepsiCo worldwide code of conduct. PepsiCo. Retrieved January 25, 2005 from Web site: [8]http://www.pepsico.com/citizenship/ coc/english/images/Code_of_Conduct.pdfBusiness Overview: Coke and Pepsi Pepsico website and annual report: www.pepsico.com Pepsico Entering China No author listed: "Pepsico International" Yahoo Finance @ biz.yhaoo.com/p/p/pep.html Pepsico Entering China William M., (Oct 1985), How PepsiCo Stole Coca-Cola's Wall Street Fizz , BCUC, ProQuest, <http://proquest.umi.com/pqdweb> Soft Drinks vs. the Beer Industry http://www.pepsico.com/company (as retrieved on April 20, 2004) Lipton Tea Company More sources on "PEPSICO STRATEGY"
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